Privacy Policy

1. Who We Are

AestheticaGuide is an independent aesthetics information platform operated in England. We provide educational content about non-surgical aesthetic treatments and a directory of aesthetic clinics. We are not a medical provider and do not offer clinical advice.

For privacy enquiries, contact us at: privacy@aestheticaguide.co.uk

2. Information We Collect

We may collect the following information when you use our website:

• Information you provide voluntarily, such as your name and email address when submitting an enquiry form.
• Technical data collected automatically, including your IP address, browser type, pages visited, and time spent on pages.
• Cookies and similar tracking technologies (see Section 6).

3. How We Use Your Information

We use the information we collect to:

• Respond to enquiries submitted through our contact or clinic enquiry forms.
• Improve the content and functionality of our website.
• Analyse website traffic and user behaviour using anonymised analytics.
• Comply with legal obligations.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

We process your personal data on the following legal bases under the UK GDPR:

• Legitimate interests — for website analytics and improving our service.
• Contract performance — when responding to enquiries you have submitted.
• Consent — where you have explicitly agreed to receive communications from us.

5. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law. Enquiry data is typically retained for up to 12 months.

6. Cookies

Our website uses cookies to improve your browsing experience. We use:

• Essential cookies — required for the website to function correctly.
• Analytics cookies — to understand how visitors use our site (e.g., Google Analytics, anonymised).

You can manage your cookie preferences through your browser settings. Disabling cookies may affect some functionality.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (the "right to be forgotten").
• Object to or restrict processing of your data.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us at privacy@aestheticaguide.co.uk.

8. Third-Party Links

Our website contains links to third-party websites, including clinic websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

9. Changes to This Policy

We may update this privacy policy from time to time. The date of the most recent revision will be shown at the top of this page. Continued use of our website following any changes constitutes acceptance of the updated policy.

Last updated: January 2026